Co-operation insurance company Assignment Example | Topics and Well Written Essays - 750 words

Co-operation insurance company - Assignment Example It has been seen that insurance agents are most productive when they fall in the age group of 24-45 and tend to be fast movers in between insurance companies. Women employees are also hard to retain. In terms of overall performance, factors like age, level of education and gender have maximum correlation in contributing to success of a company (Beck & Webb, 2003, p.86). Since many providers in the insurance industry, like this company, have agents online, it will be difficult for them to realize sales goals and survive in the industry where active face to face interactions and agent dynamism are the main propellers of business. Although we do see a shift in practices over the past two years, where insurance services are being provided online, the industry still relies largely on face to face interactions. The insurance industry has specific laws and regulations to adhere to in every country that it operates. The main onus is on whether there is a need to purchase certification for the company such that it competes easily with corporate insurance providers. In this context, since the overall turnover of co-operation insurance companies is negligibly different from those of commercial insurance companies, the need for the certification is not dire. The fact that experienced insurance agents are behind the company makes sure that the company is able to face up to legal challenges in the future (Beck & Webb, 2003, p.72). Also, since the government recognizes co-operation companies with special allowances and rebates, the company can hope to enjoy initial profits. This indicates a bright future for the insurance industry. The insurance industry is on a reverse gear internationally as the Recession has taken away hope from customers and buyers. This change in the global insurance scenario is a direct indicator of how well currency and businesses are thriving in respective countries. Since there has been a downrush in forex and

Effect of Advertising and Mass Communication to the Society Research Paper

Effect of Advertising and Mass Communication to the Society - Research Paper Example This view, though still pandemic, was largely reproached by the research conducted in the 1940s and 1950s. These studies found that the voters with strongest political interests were the most likely to pay contemplation to the campaign and therefore were least likely to be affected by the campaign. Recently, research has aggrandized to move beyond looking only at the effects that media and contents of media have on individuals and society to observing on how living in a world with all-inescapable media change the nature of our interactions and culture. This essay will mainly focus on the effects of media on the interaction and culture of the society as a whole. (Ryan, J., & Wentworth, W. M. 1999) Mass Communication (media) is a strong force in the modern culture, particularly in the United States. Sociologists refer to this as a mediated culture where the media illustrates and creates the culture. Communities and individuals are assailed constantly with messages from a several source s including TV, billboards, and magazines etc. These messages endorse not only the products, but moods, attitudes and behaviors of the people of the society. Mass communication makes the possible visualization of celebrity: without the ability of films, magazines, and news to reach across thousands of miles, people could not become distinguished. As a matter of fact, only political figures and businessmen as well as some few notorious fugitives were famous in the past. (In Schramm, W., & In Roberts, D. F. 1971) The present level of media saturation has never existed before. As recently as the 1960s and 1970s, the television, for instance, consisted of mainly three networks, public broadcasting and a few local independent stations. These channels targeted their contents and programs primarily at the small, middle-class families. Even at that time, some middle-class families did not own a television. But today, one can find a television in the most poor of the homes and more than one TVs in the middle-class homes. Not only the availability has increased but the programming is increasingly assorted with shows aimed to satisfy the viewers of all ages, incomes, backgrounds and attitudes. The vast availability makes the television the cardinal focus of major mass-media discussions. And recently, the Internet has alleviated its role exponentially as more businessmen and ordinary working and non-working people â€Å"sign in.† While TV and Internet has dictated the mass communication (media), movies and magazines, specifically those lining the egress at grocery checkout points – also play an important role in culture as other forms of media do. (Ekstrom, R. R. 1992). The culturist theory, which was developed in the 1980s and 1990s, combines the previous two theories and illustrates that people interact with media to establish their own meanings out of the pictures and messages they receive. This theory observes the viewers as playing an active rather than a passive role in relation to mass communication. One research focuses on the audiences and how they interact with media while the other research focuses on those who create the media, especially the news. (Yssing, H. L., Handelshojskolen 2000) The researchers emphasize that the viewers choose what to watch among a wide range of channels and also how much to watch, and may choose the mute option or the VCR remote over the channel